World Book Day is a nationwide event held to celebrate books and this year, for the first time, Moreton Enterprises has decided to get involved, selling £1 books with lots of new offers. The day proved to be a resounding success with over forty £1 books sold and many people taking advantage of the offers available.
We also launched our 'blind date with a book' initiative, where girls buy books without knowing what they're getting. This generates plenty of intrigue and excitement. Moreton Enterprises, in collaboration with Booka Books, had a fantastic day with lots of buzz generated, particularly amongst the younger years who will hopefully continue to come back to the bookshop again and again.